I'm Pete Lada, a product design generalist.

I'm currently a product designer at Perplexity. Previously, I was a staff product designer at Eco, a design lead at Quora, and co-founded and led product design at Guidebook, a mobile event guide platform.

© 2023 Pete Lada

Selected Work

Projects which highlight some of the more interesting challenges I've worked on.

Designing the Eco App

Designing the Eco App

Creating a zero to one fintech product

Eco

2021-2023

Eco Points Store

Eco Points Store

Closing the loop on Eco Points

Eco

2023

Quora Messages

Quora Messages

Improving a complex multiplatform communication tool

Quora

2021

Quora Dark Mode

Quora Dark Mode

Adding themeability to a massive consumer platform

Quora

2020

Guidebook Schedule Redesign

Guidebook Schedule Redesign

Improving a feature used by millions

Guidebook

2019

Guidebook Spaces

Guidebook Spaces

Adding a new layer to the Guidebook platform

Guidebook

2018